Leading ready-to-drink tea brand Lipton Ice Tea is relaunching its range in a modernised design, with a packaging makeover for all flavours.
The packaging refresh is also accompanied by a reduction in sugar across the core range of Peach, Lemon, and Green Mint & Lime. The reduction aims to help the brand appeal to the growing number of shoppers looking for lower-sugar options.
Lipton Ice Tea’s value grew 27% in 2022 with it seeking further opportunities to grow as it taps into the 50% of shoppers who choose food and drink products with reduced or no sugar content. The brand noted that ready-to-drink tea represents a trade-up opportunity for retailers, holding a price point of £2.43 per litre on average versus the wider soft drinks’ £1.34 per litre.
The relaunched range has started rolling out across all channels.
