Britvic Mixers is launching its Indian Tonic Water in a multipack can format for the first time in retail to help retailers capitalise on the growth of at-home occasions.
The 330ml cans will be hitting shelves from this week and will be available in both classic and zero-sugar variants across the grocery channel (MRSP of £4.25).
Ben Parker, retail commercial director at Britvic said, “As a brand, predominantly known within the hospitality channel, we are committed to bringing the ‘Great British Pub’ to consumers at home as needs and behaviours continue to evolve. We know that shoppers want to recreate elevated serves they can enjoy out of home, at home too.
“Already worth £127m in hospitality, Britvic mixers is set to disrupt mainstream mixing in grocery and help to attract new shoppers to the brand as they look for value when drinking at home. Each can provides two serves which is ideal for smaller occasions and gives shoppers choice as a result.”
