Brothers Cider has increased its range by adding two permanent flavours to its existing three core variants.
The Somerset-based brand is building on the momentum achieved through its 2024 relaunch with the addition of a new Pineapple & Passionfruit flavour and the return of Toffee Apple.
The two new lines are rolling out just as Brothers Cider prepares to celebrate 30 years since it debuted at Glastonbury Festival, which takes place at Worthy Farm, three miles from the company’s cider mill in Shepton Mallet.
The two new variants will be available in 500ml can format (RRP £1.50). The two range additions are both 3.4% ABV, aligning with the brand’s strategy of offering sessionable, easy-drinking flavoured ciders.
Emma Vanderplank, marketing controller, Brothers Drinks Company, said: “All-new Pineapple & Passionfruit brings a tropical, summery flavour to our range while fan-favourite Toffee Apple was a great year-round seller which really came into its own in the autumn/Halloween period.
“Back-by-popular-demand’ is an oft-overused term in marketing circles but, in the case of Toffee Apple, it is wholly apt: it has been impossible to ignore the volume of consumer enquiries about this much-loved variant.
“It’s great to say ‘welcome back’ to Toffee Apple with a new livery and an enhanced formulation. It was a tricky decision not to include it in last year’s relaunch but we’re really pleased to have now found a way to align the product to the rest of the range, using only real, natural flavours.”
