Brothers Cider has added another innovative fruit flavour to its range.
The new Raspberry Ripple variant is available in 500ml and 330ml glass bottles, and in 6x330ml and 10x330ml multipack can formats, with RRPs aligned to existing ciders.
Brothers is seeing growth in the fruit cider category, with value up 3.3% and volume increasing 9.6% over the last year.
The launch of Brothers Raspberry Ripple will be supported with a marketing campaign comprising influencer partnerships, social media activations, and POS materials.
Nicola Randall, head of marketing at Brothers Drinks Co., said: “Flavour innovation is what we do best at Brothers. We break the mould and bring all-new flavours to the cider category; we know our range of curious flavours has broad appeal across a wide range of consumers1. We’re adding to our successful range of highly original variants with Raspberry Ripple, which draws its inspiration from the world of ice cream. The new flavour will hold strong appeal for impulse shoppers and comes hot on the heels of our already-popular Cherry Bakewell variant launched in 2022.”
