AB InBev-owned Budweiser Brewing Group UK&I has secured an agreement with Mahou San Miguel to distribute San Miguel beer in the UK.
The deal will bring the Spanish brewer’s two leading brands under one umbrella, with Budweiser Brewing Group already distributing Mahou in the UK since 2021.
Carlsberg Marston’s Brewing Company CMBC) is currently the exclusive licensed production and distributor for San Miguel in the UK. Its agreement will end on 31 December 2024, with San Miguel then joining Budweiser Brewing Group’s portfolio from 1 January 2025.
Alberto Rodríguez-Toquero, Managing Director of Mahou San Miguel, said: “Today’s announcement marks a new chapter for Mahou San Miguel in the UK, as we partner with Budweiser Brewing Group to bring the world’s most loved Spanish beer to a larger number of UK consumers. This agreement further extends the relationship between our two companies, the UK is an important market for San Miguel, and we are confident that Budweiser Brewing Group will succeed in fulfilling our ambitious plans for the brand.”
Jason Warner, AB InBev’s CEO of Europe, added: “We are delighted to bring San Miguel into our portfolio of brands. Our customers can now look forward to experiencing the exceptional quality that both Mahou San Miguel and Budweiser Brewing Group are known for, as we toast to a future with more cheers!”
