Bulldog, the male grooming brand owned by Edgewell Personal Care, has expanded its skincare range with the launch of the Anytime Daily UV Moisturiser SPF 50.
The brand noted that SPF is essential in helping to protect against skin ageing, sun damage, and the risk of skin cancer. However, only 8% of men incorporate SPF into their daily routine, highlighting a clear opportunity to improve sun protection habits among this demographic.
Anytime Daily UV Moisturiser SPF 50 (RRP: £18.00 – 75 ml) is designed for outdoor activity and everyday wear, offering high-performance sun protection in a lightweight, non-greasy formula. It is sweat-resistant and enriched with Vitamin E and Marine Algae.
Meanwhile, Bulldog’s SPF 30 moisturiser has been refreshed with a new formula designed to protect the skin and reduce the ageing effects of sun exposure. The updated variant features a new blend of UV filters, boosted with Vitamin C and Safflower Seed Extract.
Both versions of the Anytime Daily UV Moisturiser are rolling out in-store and online at major UK retailers including Boots, Tesco, Sainsbury’s and Amazon.
James Barnes, Brand Director for Bulldog Skincare, said: “At Bulldog, we’re making it easier for men to protect their skin by offering SPF products made specifically with them in mind. The Anytime Daily UV Moisturisers have been designed to help men confidently add sun protection into their skincare routines, no matter their skin type or grooming habits.
“From our high-performance SPF 50 or our refreshed SPF 30 formula, both products are designed to provide effective protection against UV rays while leaving the skin feeling moisturised all day long.”
