IRONMAN and Bulldog Skincare, the leading men’s moisturiser brand owned by Edgewell Personal Care, has become the Official Men’s Care Products Partner of the IRONMAN and IRONMAN 70.3 European Triathlon Series.
Bulldog will activate at multiple events across Europe throughout the 2025 season and beyond. Athletes will be able to discover and try Bulldog products at key points throughout race weekends, including the IRONMAN Expo and Athlete Recovery Zones. Throughout the season, Bulldog will engage athletes through product sampling, skincare education, and product giveaways.
Bulldog’s products – including moisturisers, face washes and shower gels – are purpose-built for men. “If you’re training hard, racing, or just trying to stay active, chances are your skin’s feeling it – especially by your second or third shower of the day,” said James Barnes, Brand Director, Bulldog Skincare.
“We’re here for that. Whether you’re lining up for an IRONMAN or just trying to stay consistent with your workouts, Bulldog supports athletes from all walks of life with simple, effective skincare. No fuss. No nonsense. Just quality products that do what they say they’ll do.”
