Snack producer Burts plans to launch its new Herb Roasted Chicken hand-cooked chips in March. The new flavour will be part of the brand’s core range and available in 40g and 150g pack sizes across selected OOH channels, including regional Co-op stores.
Herb Roasted Chicken is a new flavour offering for Burts, designed to meet the growing consumer demand for premium, savoury hand-cooked snacks. The product features real chicken sourced from Creedy Carver, Burts’ Devon-based provenance partner, and is seasoned with a blend of sage, parsley, rosemary, and thyme.
Sas Horscroft, Head of Marketing at Burts Snacks, commented: “Launching Herb Roasted Chicken is an exciting step for Burts Chips as we continue to develop new flavours that appeal to a range of consumers. With chicken consistently being the top savoury meat profile for spring-summer launches in the UK over the past three years, we anticipate strong demand for this new flavour. The combination of herbs and roasted chicken will not only meet the expectations of existing customers but also attract new ones, driving sales and expanding our reach.”
