Willow, the butter alternative from Saputo Dairy UK, is launching in a 500g spreadable tub format.
It will launch in Iceland on 11 September, followed by listings in Asda and Bestway later in the year (RRP £2.49).
The new SKU is expected to appeal to families who are watching their spending thanks to its lower price point.
Georgina Thomas, Head of Marketing for Butters, Spreads & Oils at Saputo Dairy UK, said: “At Saputo Dairy UK, we are always looking to support consumers and their ever-changing shopping needs. Willow Spreadable is a versatile, great-value alternative to spreadable butter. The new 500g pack is ideal for families of all sizes and presents us with an opportunity to capture price-sensitive shoppers who have previously opted for private label.”
Saputo Dairy UK will be supporting the launch of Willow Spreadable 500g with instore, online and depot activity.
Willow is already available in a block format, and can be used for spreading, cooking and baking.
