KP Snacks-owned popcorn brand Butterkist has launched a series of new video-on-demand tie-ups to drive the brand’s association with movies.
In a new £1m media investment running until the 19th July, Butterkist will appear across movie content on major video-on-demand services: ITVX, Sky Cinema, and Disney+ with a series of adverts. Featuring the tagline, “For every movie moment, Go Grab The Butterkist”, the campaign creative includes a series of 20 and 10 -second indents to draw the viewer into a film opening in the style of either a horror or romance, before being comically interrupted by characters commenting on the movie from a red sofa while sharing Butterkist popcorn.
The campaign will also run across social media and capitalises on the increasing popularity of Big Night In occasions.
Rachael Rayner, Brand Manager, KP Snacks, said: “We are delighted to announce that Butterkist is featuring prominently across ITVX, Sky Cinema, and Disney+ through a series of engaging, movie-inspired adverts. We know that Butterkist is the nation’s favourite popcorn brand, and we are keen to reinforce the brand’s position as the must-have snack for movie nights in with family and friends. With the brand continuing to grow and prove its popularity, this investment will further drive brand awareness and consumer engagement.”
