KP Snacks is expanding the portfolio of its popcorn brand with the launch of a new Butterkist Crunchy Cookies & Cream flavour.
Rolling out in stores this July, the latest addition to the Butterkist range will be available in a 155g pack (RRP £2.00). The new flavour combines a classic cookie taste and chocolate flavour with smooth, creamy vanilla. The new launch aims to tap into the strength of Sharing, the largest segment in the CSN category.
Rachel Rayner, Senior Brand Manager for Butterkist, said: “At Butterkist, we are always looking for ways to delight our customers with new and exciting flavours, so we are thrilled to announce the launch of our Crunchy Cookies & Cream popcorn. The new launch capitalises on the strength of Big Night In occasions by engaging shoppers with a unique and fun new flavour.”
The new flavour will launch in Morrisons from 7 July before being stocked in Sainsbury’s, Asda and Co-op shortly after.
