RTD cocktail brand BuzzBallz is continuing its UK expansion by building on its summer listings in SPAR stores around the UK.
Following a listing with A.F. Blakemore in the Midlands, supplying SPAR stores in the region, the BuzzBallz range is now listed by SPAR wholesalers CJ Lang in Scotland and Appleby Westwood in the South of England.
Just over a year since the US brand launched in the UK, its bar-strength RTD cocktails range has expanded its distribution in convenience stores, independent retailers, and wholesalers.
David Relph, Country Manager UK and Ireland, said: “Over the last year we have really put all our energy and investment into supporting stores and driving sales in the convenience sector. SPAR stores have already been instrumental in getting BuzzBallz into consumers hands, encouraging trial, and driving repeat purchase, so we’re thrilled to be rolling out the range to further outlets across the country.”
He added: “Premixed cocktails are booming as shoppers recognise the convenience, flavour exploration and ease of preparation of RTDs, and with cocktails in the home here to stay, we’re confident BuzzBallz will continue to thrive in the UK. We’re excited for Christmas 2023 as we’re expecting gatherings in the home to dominate socialising habits in a bid to manage budgets, and for hybrid evenings to be become the norm – drinks in the home followed by a visit to a local hospitality venue. SPAR stores are a prime opportunity for us, with shoppers on their way to pubs and parties, or for weekend impulse purchases for impromptu gatherings.”
