BuzzBallz, the premixed cocktails brand that recently secured a listing in WHSmith, has launched a new limited edition 1.75 litre large format to help retailers capitalise on the take-home market during the festive party season.
The ‘BuzzBallz Biggies’ range will roll out next month with three flavours – Strawberry ‘Rita, Tequila ‘Rita and Choc Tease. All are 13.5% ABV and priced at £28 RRP (approximately nine servings).
The brand noted that the product is already a hit in the US, with a screw-top lid meaning the sharing-sized ballz are portable and can be stored in the fridge.
David Relph, Country Manager UK and Ireland, said: “Our single-serve BuzzBallz Cocktails have enjoyed real success in the convenience channel since launch last summer and we know the time is right for us to launch this larger format into the UK market – we know our fans are ready for it.
“Plus, we’re keen to make sure our offering stays lively and varied in the UK to ensure we are helping stores cater for their shoppers by offering the right products at the right time, and we are expecting increased shopper demand for take-home formats suitable for sharing. We’re certain BuzzBallz Biggies will appeal to existing fans and attract new shoppers – they’re great value and fit into many group occasions in the home.”
He added: “Consumers want a variety of fun and exciting quality premixed cocktails that taste good, at a decent price. We’ve selected the flavours showing the strongest demand and growth in the UK and we know our fans will be buzzing with excitement when they see Biggies in store. In addition, the green, red and white colours fit into the festive colour scheme.”
