Energy drink brand C4 Energy has agreed its first national supermarket listing with Sainsbury’s.
Set to launch in 270 Sainsbury’s superstores on 19 May, the supermarket will be stocking C4 Performance Energy 500ml in both Cosmic Rainbow and Frozen Bombsicle flavours.
C4 Energy has proved popular since its launch in the UK, becoming the fastest-growing sugar-free energy drink with value sales up 380% over 52 weeks to 20 April.
Paul Coppin, VP of Marketing at Nutrabolt EMEA, commented:“We are delighted to bring C4 Performance energy to more UK consumers, fueling their active lifestyles with our unique explosive energy whilst not compromising on taste. We are thrilled for Sainsbury’s to be our 1st major Grocery customer in the UK”.
