Cadbury is relaunching its Top Deck chocolate bar in the UK as part of its 200th anniversary celebrations.
The bar, which consists of two layers of white and milk chocolate, was first released back in 1993 but disappeared from the UK market in the early noughties. It is still sold in Australia and South Africa.
Featuring vintage-inspired packaging, the Cadbury Top Deck bar will be available from Tesco later this month with an RRP of £1.85. The limited edition bar will then go on sale in other retailers in July.
The relaunch will be supported by in-store, social media, and PR activity.
Mara Popa, Brand Manager at Mondelēz International, said: “We’re delighted to be answering Cadbury fans’ requests and relaunching Cadbury Top Deck in the UK for a limited time, as part of our 200-year anniversary celebrations.
“With two delicious layers of milk and creamy white chocolate, every bite of Cadbury Top Deck will reward you with pure indulgence!”
NAM Implications:
- If they are asking for it…
- …they gotta buy it.
- Hopefully!
