Cadbury Brunch has launched new packaging with bolder graphics that highlight the brand’s taste credentials as well as its ingredients, dialling up the brand’s distinctive purple. The new design is designed to recruit new consumers to the category whilst appealing to loyal shoppers of the snack brand.
The Cadbury Brunch range also now includes a new value pack of 10 bars (RRP: £2.49) – an additional six bars to the standard pack – which aims to meet the needs of large families and shoppers looking for better value.
Bethany Wenn, Brand Manager for Cadbury Brunch, said: “We’ve focused our redesign on what makes Cadbury Brunch a leading snack bar in the UK, which is our irresistible taste, delivered by a mix of satisfying cereal ingredients meeting smooth Cadbury milk chocolate. Cadbury Brunch is a great grab-and-go cereal bar for busy mornings, afternoon pick-me-ups, or whenever consumers need something satisfying on the move. We feel the range offers a point of difference to shoppers where the ingredients used deliver irresistible flavour.
“Cadbury Brunch Chunky Choc Chip is the best-selling product and number one healthier biscuit SKU in the UK market. We know that families enjoy this product, and we want to offer them a value option that is better suited to their daily needs. The 10-bar pack is set to drive category growth by providing greater value for larger households, perfect for the stock up mission.”
