Leading healthier biscuit brand Cadbury Brunch Choc Chip has unveiled a new price-marked pack (PMP) to “drive brand visibility and communicate value to price-conscious shoppers”.
It will be available this month at a price mark of £1.39 for a multipack of five. The brand noted that many shoppers are continuing to seek out value, with PMP sales currently outperforming standard pack sales in the independents and symbols channel.
Bethany Wenn, Brand Manager for Cadbury Brunch at Mondelēz International, said: “The healthier biscuits segment is seeing significant growth in the independents and symbols channel at the moment, and we know that 81% of shoppers have a value-led attitude when it comes to their purchases, making Cadbury Brunch Choc Chip’s new price-marked pack a great proposition for retailers and shoppers alike.”
