Cadbury is bringing back its successful Cadbury Fingers promotion – Fingers Crossed – with more prizes than before.
To be in with a chance to win, shoppers have to buy a promotional pack, and if they find a Cadbury Crossed Finger biscuit inside with a winning ticket, they could win cash prizes ranging from £50 up to £20,000. Shoppers also have the opportunity to win thousands of cash prizes by following the QR code on pack and entering the barcode and batch code at fingerscrossed.cadbury.co.uk to find out how much they’ve won.
The promotion also includes price-marked packs, making it ideal for convenience stores to participate in.
Anastasia Lutskovskaya, Senior Brand Manager for Cadbury Biscuits, said: “As we welcome the arrival of Spring, we are excited to bring back our delightful ‘twist’ for both retailers and shoppers. After reaching an audience of over 41 million people for our 2024 promotion, we’re building on last year’s success with thousands more cash prizes to be won. Retailers should look to stock the full range of Cadbury Fingers products to fully capitalise on this unique promotion and drive incremental biscuit sales in their stores.”
Running from until 1st July 2025, promotional packs within the competition include Cadbury Dairy Milk Fingers 114g, Cadbury Dairy Milk Fingers £1.65 Price Marked Pack 114gˆ, Cadbury White Fingers 114g, Cadbury Salted Caramel Fingers 114g and Cadbury Dairy Milk Fingers Family Pack 189g.
