Cadbury has partnered with Lotus Biscoff to launch a new Dairy Milk bar.
Cadbury Dairy Milk Biscoff is a chocolate tablet containing pieces of Lotus Biscoff biscuit. It is available in 95g (RRP: £1.75), 95g PMPs (£1.69) and 105g (RRP: £2) formats.
Cadbury stated that the product would tap into consumer interest in new flavours and textures.
Connor Gould, Brand Manager, Cadbury Dairy Milk, commented: “We are delighted to be partnering Cadbury Dairy Milk with the much-loved flavours and textures of Lotus Biscoff. Combining two delicious favourites is a great way to give consumers the best of both, creating the perfect pairing for them to enjoy the smooth, creaminess of Cadbury Dairy Milk mixed with the classic crunch and unique flavour of Biscoff that consumers love. As a result, the new Cadbury Dairy Milk Biscoff is sure to utilise consumer demand for unique flavours to help drive category growth.”
The launch is being supported by co-branded PoS materials, along with social, influencer and seasonal content.
