Cadbury is adding a new limited-edition White Dipped bar to its Twirl range. Available from early June, the bar combines Cadbury Twirl’s milk chocolate curls and swirls, covered in a layer of creamy white chocolate (RRP £0.99 – 43g).
The launch follows the success of Twirl Orange, Twirl Caramel and Twirl Mint.
Katya Savelieva, Brand Manager for Cadbury Twirl at Mondelēz International, said: “We’re delighted to be building on the love of Cadbury Twirl with this new limited-edition offering. The combination of milk and white chocolate is proving to be a consumer favourite, already growing ahead of the wider chocolate category. Bringing this increasingly popular combination to life in the form of a Cadbury Twirl and its distinct swirly and melty chocolatiness will offer consumers something completely new and unique that we’re certain they’ll love.”
The launch will be supported by PR, social and in-store activations.
