Cadbury will be running a competition for its Creme Egg brand in the run-up to Easter next year, asking retailers across the country ‘How Do You Display Yours?’
The competition invites retailers to share their most “innovative and eye-catching” Cadbury Creme Egg displays. Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk – Mondelēz International’s trade-focused advice and information site – will be entered into a competition to win £1,000 worth of vouchers for first place, with four runner-up prizes ranging from £250 to £500 vouchers and 25 x £25 vouchers up for grabs for the remaining winners.
Carianne Robertson, Brand Executive for Cadbury Creme Egg, said: “We’re really excited to be taking the annual ‘How Do You Eat Yours?’ campaign to a platform that retailers can engage with directly. Given the enthusiasm towards ‘How Do You Eat Yours?’ we wanted to create an opportunity for retailers to capitalise on consumer engagement, with the addition of 30 prizes to give further support and thanks to the retailers who have supported Cadbury throughout its 200-year history.”
