Cadbury has announced the nationwide rollout of the latest addition to its Dairy Milk range, the Happy Birthday 360g gifting bar (RRP £5.85)..
The brand noted that birthdays account for 25% of all gifting occasions, which gives the bar a universal appeal and will help continue driving the growth seen in the gifting and sharing segment recently.
Cadbury is recommending that retailers merchandise the Happy Birthday bars adjacent to other gifting opportunities, such as flowers, cards and other gifting categories, to help drive incremental sales.
Radhika Pai, Brand Manager for Cadbury Dairy Milk at Mondelēz International, said: “We are excited to announce that this happy addition to our Cadbury Daily Milk gifting bar range is now available to shoppers nationwide. Our mission to bring the spirit of Cadbury generosity all year round just got bigger, and we’re thrilled to be able to help make that special day in everyone’s life that little bit sweeter.”
