Cadbury is looking to build on the success of its Duos format – growing by 17% last year – with the introduction of revamped packaging across the range.
The new packaging features a clear message on-pack of ‘One for me, One for you’, aiming to capitalise on the sharing opportunity and demonstrate the value of the Duos proposition to shoppers.
“Duos are a fast-growing category, and our new packaging and enhanced messaging will add further excitement and standout,” said View Kidsanapun, Duos Lead at Mondelēz International.
“Sales of Duos are growing fast, and we know shoppers value the opportunity they present either for sharing with friends and family, or to ‘eat later’. Retailers should look to these new packs as an opportunity to add further strong messaging about the category on their shelves”.
