Cadbury is adding new non-HFSS products to its Dairy Milk Fruitier & Nuttier platform.
The Cadbury Dairy Milk Fruitier & Nuttier Bars aim to bring something new to the healthier snacking bars category. They are made with a blend of fruits, crispies, cocoa and nuts, topped with a layer of Cadbury Dairy Milk chocolate. A 30g multipack bar contains 127 calories, and is low in sugar and saturated fat.
Rolling out this month in 4 x 30g format, they come in two flavours: Classic and Orange Boost. The orange variant will also be available in a single 40g bar format from the end of May.
Abi Eayrs at Mondelēz International said: “We are extremely proud to be unveiling Cadbury Dairy Milk’s Fruitier & Nuttier non-HFSS snack bar range. There is an ever-growing consumer demand for health-conscious treats that still deliver on taste, and this unique offering will help retailers tap into this and maximise their non-HFSS sales.
“The launch will be supported across social, digital and OOH, as well as unlocking TFL advertising for the first time on Cadbury which is incredibly exciting! There will also be in-store activation and sampling to drive further trial and visibility”.
The launch of the bars builds on the Cadbury Dairy Milk Fruitier & Nuttier Trail Mix platform, which launched last year as the first non-HFSS portfolio available from Cadbury.
