Blue brie cheese CAMBOZOLA is making a move into the convenience sector with a new 150g, self-serve format developed for independent retailers and small stores.
From 16th June, the 150g CAMBOZOLA will be available in shelf-ready packaging (SRP) of six, with an RRP of £2.99 each.
Dominique Delacour, Head of UK Marketing at CAMBOZOLA, commented: “Convenience retail is evolving, and customers now expect to find high-quality speciality cheeses in smaller, grab-and-go formats. The new 150g CAMBOZOLA delivers on this demand, offering retailers a premium product that is easy to stock and appeals to a wide audience.
“Whether for snacking, cheeseboards, picnics or salads, this format is perfectly suited to independent retailers looking to expand their chilled range with an indulgent yet accessible option – ideally timed with a summer launch.”
CAMBOZOLA’s move into the convenience sector will be supported by marketing activity across PR, social media and advertising.
