Campari has unveiled a redesign of its bottle – revamping its presence on shelf after more than a decade.
Celebrating the bond between the brand and its Milan hometown, a history dating back to 1860, the new bottle design is rolling out across all major supermarkets in the UK with an RRP of £18.
Campari stated that the refreshed design would boost its presence in store as the sharpness of the lines make the bottle stand out on shelf.
Francesco Cruciani, Campari Group UK’s Managing Director, said: “With the presentation of the new Campari bottle, we wanted to pay homage to Milan, its resourcefulness, and its excitement; traits that deeply bind it to the spirit of our brand. The city of Milan has a rich history of architecture and is representative of its culture, making it the perfect blend between classic and modern. The dynamic movement in the tapering of the lines on the new bottle reflect this movement through time of both Milan and Campari, building on a deep and full history but always with a forward-looking approach.”
