Kids’ drinks brand Capri-Sun has relaunched its squash range with an updated recipe and two new flavour options.
Aimed at families looking for low-sugar drinks that “don’t compromise on flavour”, the revamped range offers a new recipe for the Double Strength Orange Squash and two new variants in Double Strength Monster Alarm and Double Strength Jungle Drink.
Available in one-litre bottles, the range has been made using real fruit juice and is enriched with vitamins C and D whilst containing no added sugar.
The new Double Strength Orange Squash comes with what Capri-Sun calls an “improved, more vibrant” taste, while the two new additions boast a “fruit bowl’s worth of flavours”.
The Double Strength Monster Alarm Squash combines a blend of apple, lemon, cherry, blackcurrant, while the Double Strength Jungle Drink combines apple, lemon, orange, pineapple and passionfruit.
Each variant will be available from Asda stores from 1 May and comes with an RSP of £2. The launch will be supported via social media and in-store activations.
The move follows on from Capri-Sun’s most recent launch when the brand added two new variants to its Zero Added Sugar range with its Zero Cola and Zero Monster Alarm pouches.
Rebecca Wilmott, brand activation manager at Capri-Sun, said: “We’re excited to launch a new Capri-Sun Squash proposition which brings fun to the category.
“Mirroring flavours we have in our 200ml pouch portfolio, consumers can now enjoy Orange, Monster Alarm or Jungle Drink diluted to their preferences.
“Our new Squashes feature playful characters that spark delight and imagination. They are perfect for providing a refreshing taste experience for the whole family.”
