Diageo-owned rum brand Captain Morgan is expanding its portfolio with the launch of Black Spiced, a rum-based spirit with a 40% ABV.
The drink, described as having notes of vanilla, black cherry, and caramel, will be available in a 70cl bottle exclusively on Amazon and TheBar.com from 29 June, before rolling out into the wider convenience, wholesale, grocery and on-trade channels from September.
Diageo noted that rum is one of the leading categories growing share in spirits, and Spiced variants are the biggest contributors. Premium Rum is projected to grow 3.5% ahead of Standard Rum by 2026. Captain Morgan Black Spiced aims to help retailers and operators tap into this trend and cater for premium consumer occasions.
Eleanor Morgan, Captain Morgan Marketing Manager at Diageo GB, said: “We are proud that Captain Morgan has been able to maintain incredible popularity with consumers thanks to the brand’s ability to innovate and be at the forefront of market trends. We know that rum presents a huge opportunity for retailers and operators, and this latest innovation is set to help tap into new occasions when it launches on Amazon and TheBar.com later this month and to the trade from September 2023.”
