Energy drink brand Carabao has expanded its offering with the launch of a new Carabao sports drink, available in two flavours: Orange and Mixed Berry.
Designed to aid hydration, the carbohydrate-electrolyte drink with added B vitamins is available in a 500ml bottle with a sports cap.
The launch of Carabao SPORT follows consumer research, which revealed that 60% of regular Isotonic Sports Drink drinkers who exercise weekly are concerned about the presence of aspartame in sports drinks. With natural colours and flavours, and no aspartame, Carabao SPORT aims to appeal to the consumers demanding more natural category solutions.
The new fruit-flavoured formulas also contain only 4.4g of sugar/100ml and 113 calories per bottle.
John Luck, Chief Marketing Officer at Carabao, commented: “We’re delighted to expand our offering of great tasting fruit-flavoured drinks with the launch of Carabao SPORT – a new isotonic sport drink, designed to aid hydration.
“Carabao SPORT includes the carbohydrates and electrolytes required to support prolonged exercise that you would expect to find in a sports drink, but it is our unique combination of aspartame free, added B vitamins, 100% natural colours and flavours and fantastic flavour that makes our drink special.
“As current sponsor of The Carabao Cup, and with an existing range of great tasting, low calorie energy drinks, launching a Sports Drink is a natural extension for the Carabao brand.”
