The SPFL and Molson Coors have announced a new partnership that sees Carling become the Official Beer of the Scottish Professional Football League. The partnership will run until at least the end of Season 2026/27 and will see the Carling brand represented at league matches and every round of the Premier Sports Cup.
Lee Willett, Carling Brand Director at Molson Coors Beverage Company, said: “Carling is the lager brand consumers most commonly associate with football so we are thrilled to be able to announce our partnership with the SPFL.
“We’re committed to supporting the beautiful game at every level here in Scotland and across the UK. That includes giving local clubs a chance to win new team kits through our Grassroots Goals initiative in partnership with Umbro, and now helping clubs and fans enjoy the country’s biggest competitions through this new partnership. We can’t wait to stand alongside Scottish football fans for the upcoming seasons.”
