Carling has announced the return of its limited-edition FA Cup-themed cans to celebrate its partnership with the competition.
The can artwork featuring the famous FA Cup trophy and Wembley arch is rolling out across all retailers. The design will appear on all single cans and multipacks of Carling and will be supported by social media activity centred around the brand’s footballing heritage.
The brand will also sponsor talkSPORT’s Emirates FA Cup and UEFA Nations League coverage, with Carling branding featuring prominently on match previews and reviews on talkSPORT Drive.
Lee Willett, Carling Brand Director at Molson Coors Beverage Company, said: “Carling is the lager brand consumers most commonly associate with football – a reputation we’ve built through our support for every level of the game. The Emirates FA Cup embodies this, open to clubs from the top to the bottom of the football pyramid, making it a perfect partnership.
“The FA Cup is fast approaching which presents a massive opportunity for our customers to drive sales. We hope the return of our iconic limited-edition cans backed by our sponsorship of talkSPORT’s FA Cup coverage will help our customers excite football fans planning to watch or listen to big games with their friends and family, while leveraging Carling’s footballing heritage.”
