Carlsberg Britvic is looking to capitalise on the seasonal opportunity within the soft drinks category with the launch of a limited-edition Pepsi Gingerbread.
Available exclusively in Tesco, Pepsi Gingerbread joins the brand’s zero sugar cola range, currently featuring Strawberries ‘N’ Cream and Cream Soda.
The company noted that rich flavours are growing in popularity, with indulgent options like drinkable desserts increasing in demand. Embracing this trend, Pepsi Gingerbread offers a “delicious flavour, designed to excite shoppers through incorporating a Christmas classic”.
Pepsi Gingerbread will be available until 31 December in a variety of formats, including 500ml (RRP: £2.15), 600ml (RRP: £2.25), 2L (RRP: £3.75), and eight can multipack (RRP: £6.89).
The launch will be supported by in-store activation and sampling, alongside social media activity and location-specific advertising.