Carlsberg Marston’s Brewing Company (CMBC) has secured a deal to become Aston Villa’s new Official Lager and Cider Partner.
CMBC will hold the pouring rights at the football club, offering a range of choices for supporters from its portfolio of brands, including Carlsberg Pilsner, Birrificio Angelo Poretti, Somersby Cider, 1664 and Brooklyn Pilsner.
Served in all concourse and hospitality concessions from the start of the 2024/25 season, CMBC will also support the installation of new bars and facilities across the stadium as part of the wider development of offerings at Villa Park.
Carl Middleton, VP of On-Trade Sales at CMBC, said: “We are incredibly excited to partner with Aston Villa and bring our exceptional range of lager and cider to fans at Villa Park. This collaboration underscores our commitment to enhancing the matchday experience with top-quality drinks and innovative service. We look forward to being a part of the vibrant community at Villa Park and contributing to the exciting developments ahead.”
Chris Heck, President of Business Operations at Aston Villa, added: “We are thrilled to be partnering with a truly iconic brewer that is not only aligned with our vision but will also give supporters more choice than ever before from their first-class, globally recognisable line of products.
“They will be invaluable in the revamp of our kiosk and hospitality provisions as we look to take our fan experience to new heights.”
