Carlsberg Marston’s Brewing Company (CMBC) is tapping into the growing popularity of low and alcohol-free beer, launching Carlsberg 0.0 across the UK.
The product will available in 4x330ml format and will be listed in over 300 Tesco stores starting this week, with wider rollout planned later in the year.
CMBC noted that Carlsberg 0.0 has been specifically brewed as an alcohol-free beer, with it described as being a well-balanced Pilsner – refreshing, with a crisp hoppy bite.
Sam Johnson, Head of Marketing – Carlsberg, Core Lager & Cider, commented: “Carlsberg 0.0 is everything you’d expect from a well-balanced Pilsner, just crafted to contain zero alcohol. The alcohol-free category has seen great growth in the UK in recent years, as consumers seek to moderate their alcohol consumption across a wider range of occasions. The launch gives consumers a new choice for 2023 that is uncompromising on quality, taste and enjoyment.”
Carlsberg 0.0 will be supported with in-store and online activations at Tesco, live from 20 March, alongside nationwide geo-targeted OOH and a social media advertising campaign.
