Unilever’s dessert brand Carte D’Or is launching a new mini pots range in three new flavours, as well as expanding its Carte D’Or Deluxe range.
The ice cream launches are part of Unilever’s overall de-seasonalisation strategy, designed to drive year-round sales in the category. The mini pots offer a portionable solution to ice cream snacking, while the Deluxe range expansion provides consumers with classic dessert flavours in an ice cream format.
The brand noted that pot singles are a growing segment (+10% YoY), and Carte D’Or’s new mini pots range looks to support this growing consumption occasion. The Carte D’Or Mini Indulgence pots (200ml) come in three flavours – Vanilla Caramel Pecan, Eton Mess and Chocolate Cookie (RRP £1.99).
Hannah Faulkner, Desserts Brand Manager at Unilever, said: “We are thrilled to bring mini pot indulgence to consumers with our 200ml tubs, responding to the sofa snacking trend and offering consumers even more opportunities to enjoy our delicious ice cream.”
Meanwhile, the Carte D’Or Deluxe range has two new flavours that tap into consumers’ desire for a “complete dessert experience” with indulgent sauces and toppings. The new additions are Carte D’Or Tiramisu and Carte D’Or New York Cheesecake (RRP £4.50).
Faulkner added: “The launch of two new iconic dessert flavours, Tiramisu and Cheesecake, builds on the success of Carte D’Or Baileys at Christmas, which was the number two Winter NPD. We are adding more luxury to the range by bringing together the number one premium ice cream brand with two indulgent desserts, guaranteed to attract dessert lovers to the ice cream category.”
The new launches will be supported by shopper, digital, PRM, and experiential activations as well as media investment of £1.6m.
