Saputo-owned cheese brand Cathedral City is expanding its ‘Our Plant Based’ range with the launch of its Smokey Block SKU (RRP £3.60 – 280g). The NPD comes nearly two years since Cathedral City changed the face of plant-based alternatives to cheese with the introduction of ‘Our Plant Based’, which has grown by 65% over the last year to an RSV of £9.1m.
Smokey is the leading flavour within the plant-based market and follows the success of its dairy counterpart, ‘Our Naturally Smoked Cheddar,’ which was released in 2023.
Launching exclusively in Tesco this week, this Plant Based Smokey Block will be the only alternative to cheese in UK supermarkets that delivers its flavour through natural methods, creating a “uniquely creamy but intensely smokey flavour”.
Christopher Owens , Head of Marketing for Plant-Based at Saputo Dairy UK, commented: “Building on the success of Cathedral City Plant-Based, we are taking the range into new and exciting territories, offering consumers more of the flavours they love in dairy-free formats. For Cathedral City, it is an opportunity to further cement the mass appeal of our brand, providing on-trend flavours in both dairy and dairy-free options.
“Cathedral City is the only major brand to bring a plant-based smokey product to UK supermarkets made using naturally smoked water, rather than artificial flavourings, enabling us to stay true to what we stand for – great-tasting and high-quality products. Our Plant Based Smokey Block is great for melting, therefore topping off your favourite burger with a generous slice is the ideal way to give it a try.”
Cathedral City will be supporting the launch of Plant Based Smokey Block with in-store and online activity. The latest addition joins the ‘Our Plant Based’ range alongside Block, Grated, Sandwich Slice and Spreadable formats.
Plant-based alternatives to cheese are now worth £42.2m and bought by 8% of UK households.
