Leading cheese brand Cathedral City is back on TV screens with its new ‘City’ campaign.
The creative aims to show how Cathedral City can elevate everyday cheese usage occasions. A staple for many meals, audiences will be tempted by a desirable ‘City,’ such as ‘Comfort City’ and ‘Flavour City.’ Food with Cathedral City cheese is at the heart of the adverts, from a heaped cheesy jacket potato to a melting cheese toastie.
Cathedral City Senior Brand Manager Abbie Pollington commented: “From ‘Oooze City’ to ‘Food Envy City’, the campaign will immerse audiences in the joy that Cathedral City cheese brings to our most popular meal occasions. Think lunchtime jacket potatoes, toasties, and pasta bakes; cheese is the hero ingredient in so many hearty favourites throughout the day. We hope that our campaign persuades audiences to choose Cathedral City, to elevate their meals.”
Supported by a £2.5m investment, the campaign will feature on ITV, Channel 4 and Sky, as well as digital TV services such as ITVX and Amazon, and across TikTok, Instagram and Facebook. Running until 7 July 2024, it is expected to reach an estimated 15.4 million UK households.
