Saputo Dairy’s Cathedral City cheese brand has expanded its ‘Our Plant Based’ range by releasing a Spring Onion and Cracked Black Pepper Alternative to Soft Cheese.
Launching in Tesco this week, the soft cheese alternative will be available in up to 332 stores across the country (RRP £2.50 – 170g).
The brand noted that soft cheese is the fourth most in-demand format in the category after block, sliced and grated. Plant-based alternatives to cheese are now worth £58.6m and bought by 8.3% of UK households, with sales of alternative soft cheese continuing to grow year-on-year.
Neil Stewart, Head of Marketing for Cathedral City at Saputo Dairy UK, commented: “At Saputo Dairy UK, we think all cheese and cheese-flavoured products should taste great. Our cheese experts have created a new format and flavour profile which is enjoyable for those with dairy allergies or who want to reduce their dairy consumption.
“Cathedral City’s reputation for great quality and value for money has refreshed the plant-based market allowing more shoppers to try plant-based alternatives to cheese.”
