Cathedral City has launched a new High Protein, half fat cheddar range, which will be available in four formats: block, sliced, grated, and minis.
The cheese product is naturally high in protein (30g of protein per 100g) and 50% less fat than standard cheddar. It is aimed at health-conscious individuals “who do not want to compromise on flavour”.
The brand noted that the global high protein-based food market is projected to increase by $40bn between 2022 and 2027, and the UK protein market is expected to reach over £500m by 2029, showing the importance shoppers place on putting protein in their baskets.
Cathedral City Senior Brand Manager Abi Armson commented: “We are excited to introduce our new High Protein, half fat cheddar range as we aim to become the leader in this area. We have applied all our expertise into this product to ensure consumers get the same great taste they would expect from a Cathedral City product.
“Our goal is to provide shoppers with high protein, half fat cheese options that do not sacrifice the taste and quality they love, and this range is perfect for customers who want the joy and flavour of delicious cheddar with the additional benefits of naturally high protein and 50% less fat allowing them to achieve their fitness goals.”
