Cathedral City and its manufacturing partner Oscar Mayer have announced the wider rollout of their cheesy chilled meals range following a year of strong sales.
Twelve months on since Cathedral City’s first ever chilled meals launched in Sainsbury’s, followed by listings in Asda, Waitrose and Spar, the range is now rolling out across Morrisons and Tesco stores.
Cathedral City’s chilled meals have generated over £7m in value sales to become the third-largest brand within the Chilled Ready Meals category, with over two million units sold to date, and three million units predicted to be sold by the end of the year with increased distribution.
The range has helped to attract consumers upgrading from standard-tier products, with 65% of sales incremental. In Sainsbury’s alone, 1.4 million units have been sold to more than 425k shoppers, with a 32% repeat purchase rate.
The eight-product range includes a Lasagne, Cottage Pie, Chicken & Bacon Pasta Bake and Macaroni Cheese, with additional products launching later this year.
Gordon Walsh, Chief Commercial Officer for Oscar Mayer, said: “The success of our collaboration with Cathedral City demonstrates how innovation and consumer insight can transform the chilled meals category. Outstanding consumer reviews and strong grocery sales have supported the range’s rapid expansion into supermarkets nationwide, with even more exciting developments to come”
Adam Braithwaite, Senior Vice President – Commercial at Saputo Dairy UK, owners of Cathedral City, added: “The incredible performance of our chilled meals range – now rolling out nationally across even more major UK retailers – proves the power of our collaboration with Oscar Mayer. Their commitment to flavour-packed, restaurant-quality meal solutions that deliver on both value and quality perfectly complements our brand’s exceptional taste and quality ethos. We’re excited to see even more consumers try our growing range of extra cheesy, indulgent dishes.”
