Cheese brand Cathedral City has announced the relaunch of its 200g price-marked packs (PMPs) for both its Mature and Extra Mature varieties at £2.59.
The brand pointed to recent consumer research that revealed 78% of consumers are now ‘very value-led and 66% of consumers are actively seeking ways to extract more value from or reduce the cost of their weekly shopping trips. However, consumers still want quality products from brands they know and trust, and Cathedral City stated that it is meeting this demand with the relaunch of its PMPs range.
Abi Armson, Senior Brand Manager at Cathedral City, commented: “We understand the importance of affordability, especially in today’s economic climate, and are dedicated to supporting both retailers and consumers by offering products that meet their needs.
“PMPs are important for both shoppers and retailers, which is why we have decided to bring them back. This move reaffirms our commitment to providing value for money without sacrificing the premium quality that Cathedral City is known for.
“Cathedral City cheese is purchased by nearly half (43%) of UK households, reflecting its popularity and trust among consumers. With the addition of our price-marked packs, we communicate value for money effectively within the convenience channel, ensuring transparency and confidence in purchasing decisions.”
The relaunched PMPs range is available in the wholesale and convenience channels.
