Cathedral City, the cheese brand from Saputo Dairy UK, has launched ‘Our Naturally Smoked Cheddar.’
The move marks the first time a naturally smoked cheddar has launched in the pre-pack cheese aisle in UK supermarkets.
Cathedral City ‘Our Naturally Smoked Cheddar’ sits as part of its new ‘Best of British’ range alongside the new Cathedral City ‘Our Red Leicester’. Launching in 210 Sainsbury’s stores this week, both SKUs will be available in a 300g block format. Smoked will also be available in 482 Morrison’s stores from 2 October.
Louise Reuby, Controller of Innovation for Cheese at Saputo Dairy UK, commented: “Once again, we are taking Cathedral City into new and exciting territories. Introducing a Naturally Smoked variety into the pre-pack cheese aisle allows us to tap into growing consumer demand for new flavours in their everyday shop.
“Naturally smoked over oak chips, it’s a perfectly balanced, delicate smoked cheese, which is a testament to our ongoing commitment to innovation, and we are incredibly proud to be one of the first to introduce this on-trend flavour to the category.”
