C&C Group has struck a deal with US wine company Ste. Michelle Wine Estates to distribute its portfolio in the UK.
The Ste. Michelle Wine Estates portfolio features some of the leading wineries from renowned wine regions.
Bibendum, the premium wine arm of C&C Group, will sell Chateau Ste. Michelle, Col Solare, A-Z, Erath, Rex Hill and Patz & Hall. Columbia Crest and 14 Hands will be available through Matthew Clark, the drinks wholesaler. Wines will also be available to multiple grocers through Bibendum Off Trade and to independent merchants through Walker & Wodehouse.
Harriet Kininmonth, Wine Trading Director at C&C Group, commented: “To have such a well-respected and celebrated wine company join our portfolio is an honour, and we are excited to be adding their exceptional wines, which we have always admired, to our unrivalled portfolio in the On Trade. As the leading drinks distributor to the UK On Trade, we are well positioned to deliver strong sales and growth for their fantastic range of premium wineries, whilst giving our customers access to an even stronger portfolio of wines. We can’t wait to embark on this journey together.”
Dan Heller, Executive Vice President Sales at Ste. Michelle Wine Estates, added: “This is a fantastic opportunity to partner with C&C group, the largest drinks wholesaler in the United Kingdom. We’re thrilled to add our core brands to their portfolio and look forward to a strategic partnership with this team to introduce world-class Ste. Michelle wines to the UK consumer.”
