Coca-Cola Europacific Partners (CCEP) has added a new range of sodas to its Schweppes portfolio, with Melon Watermelon and Peach Coconut variants.
Rolling out in 200ml glass bottles, Schweppes Flavoured Sodas will look to grow the 13% value share of mixers sodas currently held within the licensed sector.
The new variants join Schweppes’ original Soda and Pink Soda variants.
The rollout of the Schweppes Sodas range will be supported by a marketing campaign launching in quarter two, which will support the full Schweppes brand. It will include digital and out-of-home advertising, paid social media, influencer activity and point-of-sale (POS) kits to create theatre in-venue and online.
Karen Yates-Hills, Away From Home Sales Director at Coca-Cola Europacific Partners GB, said: “The new Schweppes Flavoured Sodas and signature serves are arriving just in time for the warmer trading period whereby consumers often look for lighter, fruitier refreshments like spritzers and mixed drinks with white spirits.
“This latest NPD and our ongoing Schweppes core range and activation support, including POS kits, menu generator tool and garden kits, will help venues give consumers a special experience that’s worth going out for, which is important at a time when many are spending more carefully.
“We will continue to keep the Schweppes brand front of mind with consumers with a multi-million-pound campaign in 2023 with more exciting news to follow throughout the summer.”
