Coca-Cola Europacific Partners (CCEP) is launching Dr Pepper Zero Sugar Cherry Crush, a limited-edition twist on its zero-sugar variant. The launch coincides with Valentine’s Day and will be supported by an integrated Valentine’s-themed marketing campaign.
Dr Pepper Zero Sugar Cherry Crush combines the zero sugar liquid with a cherry flavour. The brand noted that Cherry variants have delivered 55% of the value sales growth across colas over the past year. Flavoured carbonates are the third largest category in soft drinks and Dr Pepper is the second-largest flavoured carbonate brand in Britain, growing ahead of the total flavoured carbonates category in both value and volume sales.
A new can design featuring roses aims to deliver maximum stand-out on-shelf over the Valentine’s Day period.
The limited-edition flavour will be available from 27th January in 330ml, 500ml, 2L and 8x330ml packs. Priced-marked 300ml and 500ml single packs will also be available.
The launch will be supported by influencer partnerships, in-store sampling and experiential OOH advertising.
Convenience retailers can request Dr Pepper Zero Sugar Cherry Crush POS materials and download digital assets via My.CCEP.com.
Rob Yeomans, VP, Commercial Development at CCEP GB, said: “Dr Pepper has a loyal fanbase thanks to its unique taste, and continues to deliver growth ahead of the wider flavoured carbonates category. We’re really excited for fans to try the new cherry twist on our zero-sugar variant, a flavour which we know goes down well with shoppers and drives sales in retail. The supporting campaign is packed with personality – as is always the case with Dr Pepper – and we can’t wait to see how retailers get behind it and activate in-store!”
