Coca-Cola Europacific Partners (CCEP) Great Britain has secured a partnership with Wembley Stadium Connected by EE to become its official alcohol ready-to-drink (ARTD) supplier for the next five years.
CCEP will supply its full ARTD portfolio to Wembley Stadium, offering visitors a range of pre-mixed serves across match days and concerts. The line-up includes:
- Jack Daniel’s & Coca-Cola Original Taste, Jack Daniel’s & Coca-Cola Zero Sugar, Jack Daniel’s & Coca-Cola Cherry
- Absolut Vodka & SPRITE, Absolut Vodka & SPRITE Watermelon
- BACARDÍ & Coca-Cola Original Taste
- Schweppes cocktails: Gin Twist, Paloma Bliss
Elaine Maher, Associate Director, ARTD at CCEP GB, said: “We’re incredibly proud to be joining forces with Wembley Stadium – a venue recognised across the globe.
“This partnership marks an exciting new chapter for our alcohol ready-to-drink strategy, as the category continues to reshape how people drink – whether that’s picking up a pre-mixed serve in the supermarket, choosing from our range in convenience store chillers, or now enjoying them at some of the country’s biggest live events.
“By combining world-class spirits with iconic soft drinks, we’re delivering the flavours people love in a format that suits the moment – whether it’s a game, a gig or a night to remember.”
Last week, it was revealed that PepsiCo has agreed a deal to become Wembley Stadium’s Official Carbonated Soft Drinks & Crisps Partner until 2030.
