Centrum is expanding its core range of multivitamins (MVM) with the addition of a Vitamin D Boost variant. The product is enhanced with added vitamin D, delivering six times more of the micronutrient than Centrum Advance.
Centrum Vitamin D Boost has been developed in response to growing consumer awareness around the importance of vitamin D, with research showing that 36% of the market currently takes a single vitamin D supplement to increase their intake.
Centrum Vitamin D Boost aims to simplify consumer supplementation by combining a wide range of additional daily vitamins with a 30 microgram dose of vitamin D.
Monica Michalopoulou, Marketing Director GBI at Haleon, said: “More and more people are recognising how important vitamin D is for their overall health – and it’s no surprise that vitamin D supplements are seeing strong growth within the market.
“With Centrum Vitamin D Boost, we set out to simplify that routine by combining an enhanced amount of vitamin D (compared to Centrum Advance) along with essential vitamins – delivering a high-quality multivitamin in one convenient tablet.”
Available in packs of 30, the new product will be available in all major retailers and online ahead of the winter months. It is currently rolling out in Sainsbury’s, with a launch in Boots planned for the end of October.
