Cereal startup Surreal has teamed up with gym wear brand Gymshark to launch a new high-protein variant.
The strawberry-flavoured Cardi-Os offer 13g of protein per serving, which is more protein than two eggs.
The limited edition cereal is available from Surreal’s website and Gymshark stores (RRP: £5.99).
Calum Watson, Partnerships Director at Gymshark, said: “We love what the guys at Surreal are doing – the mission, the product, the branding are all so attention-grabbing. And if we can collaborate on a product that will help our community reach their fitness goals, then we’re all for it. We were born in the weights room, but this is some Cardi-O we can all get behind.”
Surreal co-founder Jac Chetland added: “Gymshark do gym. We do protein. Our Gymshark protein cereal is a match made in gym-heaven. We’re buzzing to be helping Gymshark’s athletes and community hit their protein goals.”
Founded in 2021, Surreal has already secured listings in Sainsbury’s, Co-op, Holland & Barrett, Ocado, Booths, Whole Foods Market, and independents.
