Good Guys Bakehouse has extended its Savoury Biscuit Melts range with the launch of a new Seriously Snackable Paprika variety (RRP £1.75).
Made with paprika, chilli powder, and a touch of cheese, the product is the latest addition to the challenger brand’s lineup, which is tapping into the market for lighter, snackable biscuits.
Good Guys Bakehouse, which raised £550k earlier this year from FMCG investors, has also scaled up retail growth in Europe with a launch into Albert Heijn, the largest supermarket chain in the Netherlands.
In the UK, Good Guys is listed at Sainsbury’s and Ocado, with significant retail growth in the pipeline.
Steve Monk, Founder of Good Guys Bakehouse, said: “What we’ve created with our Biscuit Melts is completely unique to the category. They’re biscuits designed for snacking, being crispier, lighter, and more moreish than anything else on the shelf.
“A new generation of shoppers are heading to the savoury biscuits aisle looking for healthier, tastier, more snackable options, and as a brand, we’re delivering this.
“Made for ‘sofa grazing’ without the guilt, our New Paprika Melts are baked with paprika, chilli powder, a touch of real cheese and absolutely no palm oil, resulting in a biscuit that not only tastes real, but is lower in fat and calories too.
“As a brand, we’re breaking the boundary between biscuits and snacks, creating new occasions for the category, which is really exciting.”
Monk continued: “As the largest supermarket chain in the Netherlands, our Albert Heijn listing is a huge milestone for business. Alongside our listings with Sainsbury’s and Ocado, we’re in a strong position to grow our grocery presence in the UK and Europe over the next six months, driving distribution and opening up new listings.
“With further NPD to come over the next few months, we’re on track to not only scale up our own business, but to reinvigorate savoury biscuits category growth too.”
