Home-dining brand Charlie Bigham’s has launched its first range of side dishes, available exclusively at Tesco.
The range includes Chunky Chips, Cauliflower Cheese, Potato Dauphinoise, Green Vegetable Medley, Tarka Dahl and Bombay Potatoes, with each dish having an RRP of £4.00 for a two-person serving.
The new sides will accompany the brand’s existing range of mains and desserts, which currently has more than 50 options.
The launch will be supported by in-store POS, PR and social activity during the summer.
In addition to the sides, Tesco is launching a £15 dining deal which includes any of the two-person mains, side dishes and dessert options.
Patrick Cairns, Charlie Bigham’s CEO, said: “With the launch of these new side dishes, consumers are able to turn to the brand for a complete meal solution and a one stop alternative to takeaways, going out for dinner – and for those not having the inclination to cook from scratch on any given evening – without compromising on flavour or quality.
“Our focus, as ever, has been on creating food that is completely delicious – prepared using ingredients and methods that you would use at home.”
NAM Implications:
- Convenience counts more for some…
- Watch this space…
